Welcome to our website! As we have the ability to list on our website (our selection changes all of the time), it is not feasible for a company our size to record and playback the descriptions on every item on our website. However, if you are an American with a disability we are here to help you. Please call our disability services phone line at 570-454-6661 during regular business hours and one of our kind and friendly personal shoppers will help you navigate through our website, help conduct advanced searches, help you choose the item you are looking for with the specifications you are seeking, read you the specifications of any item and consult with you about the products themselves. There is no charge for the help of this personal shopper for any American with a disability. Finally, your personal shopper will explain our Privacy Policy and Terms of Service, and help you place an order if you so desire.

View Cart
Sony Logo

40" LED EX720 smart TV

Model # KDL40EX720

Call or Visit Our Store to Speak With a Sony Product Specialist

Request  More InfoRequest Info

Note: Due to manufacturer policy, this product cannot be added to your cart.
Contact Grand Central for more details.

(Screen size measured diagonally)
Features: Full HD 1080p in 2D and 3D, LED backlit, X-Reality Engine, Internet TV for streaming entertainment, Wi-Fi Ready, smooth motion with Motionflow XR 240, USB input

Behold amazing Full HD 1080p picture quality-even in 3D with BRAVIA® EX720 Series LCD HDTVs. An Edge LED backlight provides a slim design while delivering outstanding contrast, dazzling images and rich color detail. Fast action scenes will look smooth and precise with Motionflow™ XR 240, and X-Reality™ Engine generates a vibrant picture whether watching Blu-ray Disc™ movies or streaming low-resolution internet videos. Add the UWA-BR100 wireless adapter (sold separately) to connect to your home network and stream the widest selection of internet entertainment from Netflix®, YouTube™, Qriocity™, Pandora®, Hulu Plus™ and more 1 .

Internet Streaming and Connectivity

Internet Streaming: Internet favorites now streaming on your television. In addition to Qriocity™, watch hit movies with Netflix ® , popular TV shows on Hulu Plus™ or user-generated video on YouTube™. You can even listen to personalized music on Pandora ® . Enjoy the widest selection of internet content at your fingertips. 1 Skype™ Ready: Easily connect to family and friends live on your HDTV wherever they are with Skype! Enjoy free high definition Skype-to-Skype video calls from the comfort of your living room. Simply attach the Sony ® compact microphone/camera (CMU-BR100, required, sold separately) and see your friends on the big screen - it's unlike any experience you could get on a PC. 2 Wi-Fi ® Ready: Going wireless is easy with the UWA-BR100 Wi-Fi ® adapter (sold separately). Just plug it in and get ready to stream movies, photos, music and videos straight to your TV from the Internet or your home network. 1 DLNA ® Streaming: Access and share photos, videos and music on your TV by streaming them from compatible DLNA ® device like your PC or Playstation ® 3 system. 3

MotionFlow™ XR 240

See smooth and precise detail during fast-action scenes. Sony's Motionflow™ XR 240 technology for fast action movies and sports by reducing blur caused by quick camera movements, enhancing image sharpness, and overall creates a clearer picture.

Navigation Made Easy

Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program.

USB Photos, Videos & Music

Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.

See It All in 3D

Enjoy incredible depth and a sharp, Full HD 1080p picture from the leader in 3D technology. 5 Plus easy set up with built-in 3D sync transmitter. (3D Active Glasses required, sold separately)

Presence Sensor

Save energy when you're not around. The television's built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement it automatically turns off the picture leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw.

Faster Start-Up

Quick Start & Viewing feature enables this Sony television to go from ‘OFF' to ‘ON' 2-3 times faster than previous Sony televisions.

BRAVIA ® Sync™ Compatible

Conveniently operate and control other BRAVIA ® Sync™ compatible devices - including BRAVIA ® HDTVs, Blu-ray Disc™ Players, surround sound systems, Handycam ® camcorders and Cyber-shot ® digital still cameras, all with one remote control.

X-Reality™ Engine

Enjoy a vivid, lifelike picture experience. Sony's X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and amazing contrast detail.

Edge LED Backlighting

Experience the next level of picture quality and contrast with Sony's Edge LED Backlight technology. This technology sharpens image contrast giving an amazingly crisp picture you can see. The ultra-thin backlight system allows for a slimmer, sleeker design.

Media Remote App.

Download the free Media Remote app and use your iPhone ® or Android™ phone as a versatile remote control with full QWERTY keyboard. 4

LightSensor™ Technology

Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room.


  • Media Remote App.
  • Edge LED Backlighting
  • Presence Sensor
  • USB Photos, Videos & Music
  • LightSensor™ Technology
  • BRAVIA Sync™ Compatible
  • Navigation Made Easy
  • Internet Streaming and Connectivity
  • Faster Start-Up
  • See It All in 3D
  • X-Reality™ Engine
  • MotionFlow™ XR 240
Audio Features
5.1 Channel Audio Out : Yes
5.1ch Through Out (Handycam) : Yes
Alternate Audio (Digital) : Yes
Audio Out : Fixed/variable
Auto Mute (on no signal) : Yes
Auto SAP : Yes
Clear Phase Speaker : Yes
Dolby® : Dolby Digital, Dolby Digital Plus, Dolby Pulse
Headphone/Speaker Link : Yes
Invisible Speaker (w/Sound Elevation) : Yes
S-Master : Yes
Sony Original Surround : S-Force Front Surround 3D
Sound Booster : Yes
Sound Enhancer : Yes
Sound Mode : Dynamic, Standard, Clear Voice, Custom
Stereo System : MTS
Surround Effect : Cinema, Sports, Music, Game
Design Features
6 degree Upward Style : Yes
Stand Swivel : Yes
Stand Swivel Range : Left 20°/Right 20°
Stand Tilt : Yes
Stand Tilt Range : 0°- 6° Flexible
Energy Saving & Efficiency
Backlight Off Mode : Yes
Dynamic Backlight Control : Yes
Energy Star® compliant : Yes (Exceeds v5.0)
Power Consumption (On Mode) for Energy Star : 64W
Power Consumption (Standby Mode) for Energy Star : 0.20W
Measurements (Approx.)
Package Carton (W x H x D) : 1109x679x132 mm
TV only (W x H x D) : 943x586x42(29.5) mm
TV with Stand (W x H x D) : 943x616x250 mm
Recycled & Recyclable Materials
Packaging Materials : Recycled Carton (more than 40%)
Service and Warranty Information
Limited Warranty Term : 1 Year Parts / 1 Year Labor
Video Features
24p True Cinema™ Technology : Yes
3D Comb Filter : Yes
4:3 Default : Yes
Advanced Contrast Enhancer (ACE) : Yes
Auto Wide : Yes
Blinking Type : Frame Blinking
CineMotion® Reverse 3:2 Pulldown Technology : Yes
Deep Color : Yes
Intelligent Image Enhancer : Yes
Intelligent MPEG Noise Reduction : Yes
Live Color™ Technology : Yes
Motionflow™ Technology : XR 240
PhotoTV HD : Yes
Picture Mode : Vivid, Standard, Photo-Vivid, Photo-Standard, Photo-Original, Photo-Custom, Cinema, Game-Standard, Game-Original, Graphics, Sports, Animation
Video Processing : X-Reality™ Engine
Wide Mode : Full, Normal, Wide Zoom, Zoom, Caption, Normal/Full1/Full2 for PC
3D Features
2D to 3D Conversion : Yes
3D : Yes
3D Sync Transmitter Integrated : Yes
Broadcast Features
TV Guide On-Screen : Yes
Aspect Ratio : 16:9
Display Resolution : Full HD 1080p
Dynamic Contrast Ratio : Infinite
Panel Frequency : 120Hz
Screen Size (measured diagonally) : 40"
Viewing Angle (Right/Left) : 178 (89/89)
Viewing Angle (Up/Down) : 178 (89/89)
General Features
Audio Return Channel : Yes
Closed Captions (CC) : Analog, Digital
Finish (Surface Color) : Black
HDMI™ InstaPort : Yes
New GUI : Yes
Start Up Sony Logo Display : Yes
Network Features
BRAVIA® Internet Video : Yes
BRAVIA® Internet Widgets : Yes
DLNA : Yes
DLNA : Yes
HTML Browser : Yes
Media Remote : Yes (Firmware Update Required)
Photo MAP : Yes
Skype™ : Yes
TrackID : Yes
Video Search : Yes
What's New : Yes (Firmware Update Required)
Wi-Fi Direct : Yes (Firmware Update Required)
Wireless LAN : Ready (UWA-BR100 required, sold separately)
Regulation and Standards Compliance
VESA® Hole Pitch : 300 x 300 mm
VESA® Hole Spacing Compatible : Yes
TV System
Channel Coverage : VHF: 2-13, UHF: 14-69, CATV: 1-135
Color System : NTSC
Number of Tuners (Analog) : 1 (Hybrid)
Number of Tuners (Digital) : 1 (Hybrid)
TV System (Analog) : M
TV System (Digital) : ATSC
Tuner (Cable) : Clear QAM
Tuner (Terrestrial) : ATSC
Weights and Measurements
Dimensions (Approx.) : 37 1/4 x 23 1/8 x 1 2/3" (943 x 586 x 42mm) without stand; 37 1/4 x 24 3/8 x 9 7/8" (943 x 616 x 250mm) with stand
Packaging (Approx.) : 43 3/4 x 26 3/4 x 5 1/4" (1109 x 679 x 132mm); 41 lbs (19 Kg)
Weight (Approx.) : 24.7 lbs (11.2 Kg) without stand; 31.8 lbs (14.4 Kg) with stand
Audio Power Output : 10W + 10W
Speaker Configuration : 2
Speaker Position : Rear Facing
Convenience Features
Auto Shut-off : Yes
BRAVIA® Sync™ : Yes
Channel Block (with password) : Analog & Digital
Channel Jump : Yes
Channel Surf : Yes
Control for HDMI™ (HDMI™ CEC) : Yes
Edit Channel Labels : Yes
Info Banner : Yes
Input Skip : Automatic
Label Inputs : Yes
Multiple Language Display : English, French, Spanish
On-Screen Clock : Yes
On-Screen Display for External Input : Yes
On-Screen Operating Instructions : Yes
On/Off Timer : Yes
PAP (Fixed or Variable) : PAP(Variable)
PIP (Picture in Picture) : Yes
Panorama : Yes
Parental Control : Yes
Picture Adjustments Lock : Yes
Picture Frame Mode : Yes
Quick Start & Viewing : Yes
Scene Select : Photo, Music, Cinema, Game, Graphics, Sports, Animation
Show/Hide Channels : Yes
Skin Naturalizer : Yes
Sleep Timer : Yes
Twin Picture : PAP (Variable)
USB Application(s) : Yes
Display Features
Backlight Type : Edge LED
Display Device : LCD
Inputs and Outputs
AC Power Input : 1 (Rear)
Analog Audio Input(s) (Total) : 2 (Rear)
Audio Out : 1 (Side/Hybrid)
Component Video (Y/Pb/Pr) Input(s) : 1 (Rear/Hybrid)
Composite Video Input(s) : 2 (1 Rear/1 Hybrid)
Digital Audio Output(s) : 1 (Rear)
Ethernet Connection(s) : 1 (Rear)
HDMI™ Connection(s) (Total) : 4 (1 Side/3 Rear)
HDMI™ PC Input : Yes
Headphone Output(s) : 1 (Side/Hybrid)
PC In (D-Sub) + Audio In (Stereo Mini) : D-Sub 1(Side), Mini 1(Rear)
RF Connection Input(s) : 1 (Rear)
USB 2.0 : 2 (Side)
Power Consumption (in Download Acquisition Mode) : 0.02kWh / Day
Power Consumption (in Operation) max. : 110W
Power Consumption (in Standby) : 0.20W (120V)
Power Requirements (frequency) : 60Hz
Power Requirements (voltage) : AC 120V
Sensing Features
LightSensor™ Technology : Yes
Presence Sensor : Yes
Video Signal : 1080/24p (HDMI™ only), 1080/60i, 1080/60p (HDMI™ / Component), 720/60p, 480/60i, 480/60p
Table Top Stand (separate, assembly required)
Remote Control (RM-YD061)
AC Power Cord (attached)
Find related product support and help in Sony eSupport
License Agreements
End User License Agreements
Product Warranty
Owner's Manual
Limited Warranty

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy, and expensive and you probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Questions or Comments?
Call 570-454-6661 for assistance. Click Here for Grand Central location and contact information.

When it comes to buying new electronics for your home, there are a lot of choices available to you. We merchandise our store with careful consideration, striving to carry the appropriate variety of the best brands available today. We know everything about our products and are eager to help you find anything that fits your unique needs. Let us help you find your perfect match in size, features, price, and style.

Finding the right electronics can be a daunting task, but one well worth the effort. You'll use your new electronics often, and they add value, style, and convenience to your home. Make sure you have the right information to help you make these important decisions. Shop with experts who can show you the best selection available and answer all your questions; come see our inventory of the latest trends and the most dependable manufacturers.

Because we know our products inside and out, our service doesn't end with your purchase. We have long standing relationships with the most popular manufacturers and all the product knowledge to help you maintain healthy efficient electronics for the duration of their lives.

Shop where you can see the finest selection of the best products available today to match your budget, needs, and style. Shop where experts can guide you through the myriad of options available and can answer your every question. Shop where you get exceptional service for the life of your electronics.

Come shop with us!